“They can’t decide whether to be
offended or flattered. And they’re mystified by the fact that actors
have a kind of celebrity that they will never have—there’s no rhyme or
reason to it, but that’s the way it is, and it kills them.” Miller met
Musk at the after-party in Redwood City. “I think he was thrown by the
fact that I wasn’t being sycophantic—which I couldn’t be, because I
didn’t realize who he was at the time. He said, ‘I have some advice for
your show,’ and I went, ‘No thanks, we don’t need any advice,’ which
threw him even more. And then, while we’re talking, some woman comes up
and says ‘Can I have a picture?’ and he starts to pose—it was kinda sad,
honestly—and instead she hands the camera to him and starts to pose
with me. It was, like, Sorry, dude, I know you’re a big deal—and, in his
case, he actually is a big deal—but I’m the guy from ‘Yogi Bear 3-D,’
and apparently that’s who she wants a picture with.”
The
three biggest public companies in the world, as measured by market
capitalization, are Apple, the Google parent company Alphabet, and
Microsoft. Are they enlightened agents of philanthrocapitalism or
robber-baron monopolies? “In the real Silicon Valley, as on the show,
there is a cohort of people who have a real sense of purpose and
actually think they’re going to change the world, and then there’s a
cohort of people who say farcical things about their apps that they
clearly don’t believe themselves,” Sam Altman, who runs the startup
incubator Y Combinator, told me. The show accurately reflects this
complexity because the people who make it—like all thoughtful people,
including the most powerful people in Silicon Valley—can’t decide how
they feel about Silicon Valley. “I swing back and forth,” Clay Tarver,
one of the show’s writers and producers, told me. “The more I meet these
people and learn about them, the more I come away thinking that,
despite all the bullshit and greed, there actually is something exciting
and hopeful going on up there.”
In
an upcoming episode, Pied Piper’s sales department commissions a
pompous, vacuous ad. “Any person can sit at a table,” the voice-over
goes. “Tables are for people to be together and share. And that is
why tables are like Pied Piper.”
Around the time this scene was filmed, Uber released an ad in a similar rhetorical register:
“Consider the atom. Born 13.8 billion years ago, the atom is
responsible for everything from the B.L.T. to moms everywhere to New
York City.… Until a few short years ago, atoms and bits existed in
entirely different worlds. But then something happened. At Uber, we
asked, What if we brought these two worlds together?” Between takes,
Thomas Middleditch, who plays Richard Hendricks, and Zach Woods, who
plays Pied Piper’s tenderhearted chief financial officer, watched the
Uber ad on a smartphone, chuckling incredulously. Woods sat down next to
Tarver and Dan O’Keefe, who were sitting in canvas director’s chairs,
watching a set of video monitors. Woods showed them the Uber ad and
asked, “Is this what you guys based it on?”
“Actually, this came out after we wrote the episode,” Tarver said. “We were thinking of a different one, a Facebook one.”
“‘Facebook is chairs,’” O’Keefe said.
“No way,” Woods said. “Really?”
“All
the big companies make these now,” Tarver said. “It reminds me of the
first Viagra commercials, where they wanted to be as vague as possible
because they were embarrassed of what the product actually was.”
“I think it’s a combination of the pretentiousness of the people involved and their total market penetration,” O’Keefe s
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