demoralizing? “I would tell them a
detail about something I’d observed or someone I’d met, and they would
get this sparkle in their eye and go, ‘That really happens?’” Costolo
said.
Over time, Costolo grew
comfortable enough to pitch jokes of his own. “They were generous about
letting me down gently,” he told me. “It was interesting to go from the
C.E.O. to the least experienced guy in the room.” Among the
tech-journalism books that everyone on staff had read was “Hatching
Twitter,” Nick Bilton’s history of the company. “Once, they were
debating what should happen next in a story arc,” Costolo told me. “Mike
asked the room, ‘Didn’t they face a problem like this in the Twitter
book? What did they decide?’ Someone had to point out, ‘Mike, one of the
people from that book is in the room. Let’s just ask him what
happened.’”
“Silicon
Valley,” now in its third season, is one of the funniest shows on
television; it is also the first ambitious satire of any form to shed
much light on the current socio-cultural moment in Northern California.
The show derives its energy from two semi-contradictory attitudes:
contempt for grandiose tech oligarchs and sympathy for the entrepreneurs
struggling to unseat them. In the pilot episode, Richard Hendricks, a
shy but brilliant engineer, designs a compression algorithm—an ingenious
way to make big files smaller. He later turns this innovation into a
company, which he insists on calling Pied Piper. (Richard: “It’s a
classic fairy tale.” Employee: “It’s about a predatory flautist who
murders children in a cave.”) As his company grows, Richard becomes a
nerd David beset by Goliaths: duplicitous board members, corporations
trying to steal his intellectual property. Can he succeed without
compromising his values? The deep irony of Richard’s situation—that his
ultimate goal, presumably, is to become a Goliath himself—either has not
yet come up in the writer’s room or is being tabled for later.
Richard Hendricks, played by Thomas Middleditch, is a genius coder who struggles to make an algorithm into a business.Photograph by John P. Fleenor / HBO
“Real
startups go through all the shit you see on the show, as well as even
crazier shit,” Roger McNamee, a venerable venture capitalist and a
consultant to the show, told me. “If anything, the writers might have to
leave out true things in order to seem more realistic.” Both Judge and
Berg have an eye for authenticity. In Judge’s movie “Office Space,” from
1999, he enlivened his subject—white-collar drudgery—with details he
had experienced or observed: a boss’s onerous attention to the
formatting of T.P.S. reports, a chain restaurant that forces its servers
to wear at least fifteen pieces of “flair.” Similarly, many of the
shows that Berg has written for, notably “Seinfeld,” harvested story
lines from real life. “On ‘Seinfeld,’ the same thing happened again and
again,” Berg told me. “Someone would pitch ten ideas. The first nine
would be wacky, silly things, and the tenth would be genuinely funny and
interesting. You’d go, ‘That tenth thing—where’d that one come from?’
and the person would say, ‘That one actually happened to a friend of
mine.’”
When you’re writing a show about nothing, or a movie about cubicle
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