shifts
in customer behavior, misfires in strategic planning, or little-noticed
clauses in debt agreements that trip up a company long after the ink
has dried.
Not so with Gawker Media. On June 10, the
aggressively snarky online purveyor of gossip-slash-news filed for
Chapter 11 bankruptcy protection, succumbing to the pressure of a $140
million verdict against the company in a courtroom battle over the
publication of a sex tape featuring former professional wrestler Hulk
Hogan.
In a filing with the US Bankruptcy Court in the
Southern District of New York, Gawker—founded by entrepreneur Nick
Denton—listed Hogan by his real name, Terry Gene Bollea, atop a ranking
of creditors that have the largest unsecured claims against the firm.
The claim of the next-largest creditor is less than one-tenth the size.
The filing underscores the dramatic fall for
Denton and Gawker, which had made its name with a brand of irreverent
gossip and news that enjoyed sticking its finger in the eye of the rich
and powerful and the famous. Its Valleywag site often gleefully
ridiculed some of the wealthiest and most influential people in Silicon
Valley. But it also brought the company a powerful enemy in the form of
billionaire venture capitalist Peter Thiel. (Gawker had in 2007
published a post entitled “Peter Thiel is totally gay, people” as well as a series of articles about the financier and his friends.)
Thiel told the the New York Times
that the articles had “ruined people’s lives for no reason” and
motivated him to finance Bollea’s lawsuit against Gawker, effectively
bankrupting the media company. It’s unclear what will become of Gawkers
actual media properties. The New York Times reports
that Gawker is putting itself up for sale at auction, with digital
media company Ziff Davis submitting an opening bid of between $90
million to $100 million.
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